web design in china - HKTK website design company

A key to attracting and gaining new clients is to establish trustf credibility and connection. A properly designed Web site can be a powerful tool for building such relationships. 

This guide provides a roadmap for creating a site that promotes building trust through interaction and targeted content.
10 ways to promote connection and relationships on your site:

1) Have compelling Home page text. Start with an attention-getting headline to immediately pull in your target clients. This could be a question or statement that highlights the greatest benefit or result of working with you. 

2)Include your photograph on the Home page or About page. Having your picture along with a friendly welcome allows for a stronger connection.

3)Include an audio or video greeting. A recorded message is a simple way to immediately create a connection by allowing people to hear a live, friendly voice.

4)Offer a free consultation. Provide several ways for a consultation-byphone, by email, at your office or other location. Your potential clients may appreciate being able to choose a way that is most comfortable or convenient.

5)Use a blog or message board to promote and facilitate conversations. Depending on what you want to accomplish and the time you have to dedicate to these activities, you can use a blog or message board to build a community where participants can communicate with each other.

6)Have an “Ask the Expert” page where you invite people to post or email you questions. You can post the questions and answers for everyone’s benefit. This is another great way to sow your interest in communicating with people and your willingness to share your expertise.

7)Provide recorded interviews. Audio interviews are another great way for potential clients to hear your voice and get to know you.

8)Offer free teleseminars. Free teleseminars are a tremendous way for potential clients to get to knowyou. The teleseminars can be recorded and posted on your site for visitors to listen to. 

9)Offer a free e-newsletter. Depending on your target audience and specialty, a free e-newsletter is an excellent way to keep in touch with current and potential clients.

10) Offer a free mini-course. Another way to keep in touch, provide valuable information and demonstrate expertise is through a series of informative emails about a particular subject.